We want to see a gradual and consistent reduction in fatalities measured over five-year periods, with the aim of a 50% reduction by 2030.
Fatalities in 2021
Vision Zero is about the commitment to reaching the target of zero road fatalities by 2050. We want to see numbers drop over 5 year periods.
Deaths and life changing injury on the road are not an acceptable price to pay for mobility. We want Kent to feel and be safer and happier for all.
Objectives will be met through partnership working, an evidence-led approach and by combining engineering, education and enforcement.
Vision Zero acknowledges that people make mistakes; our aim is to ensure these mistakes do not cause a death or a life-changing injury.
Community engagement is at the heart of this strategy; if Vision Zero is to succeed, it will depend on the public and stakeholders sharing KCC’s ambition and working together to achieve it.
Consider community concerns in addition to using collision data to making changes on our streets.
Not just reducing road casualties but ensuring residents feel safe.
For example, using average speed cameras; engaging in community opinion to make changes to certain roads.
Making sure residents take responsibility on our roads and helping those that want change to achieve it.
Targeted campaigns for areas where residents have concerns, for instance outside a school.
Increasing dialogue with community, organisations and partners.
The ambition of this strategy is to make Kent the best place to live and work in the UK. We want make Kent’s roads, streets, towns and villages feel and be safer for all, with the aspiration of reducing road fatalities to zero by 2050.
Zero, or as close as possible, road fatalities or life-changing injuries
Walking and cycling is a safe and easy choice
A Safe System is the norm
Kent at the forefront of road safety innovation
The consultation on the draft Vision Zero Road Safety Strategy for Kent 2021 was undertaken to provide the opportunity for a wide range of people to comment on its proposals. Consultees were invited to provide their feedback via a questionnaire, which was available online and in hard copy on request. All the responses have been collated and considered in the analysis of the consultation’s results.