Some may say achieving zero road fatalities is impossible. Each fatality on our roads is a human being and we believe zero fatalities is the only ambition to have.

We want to see a gradual and consistent reduction in fatalities and life changing injuries measured over five-year periods, with the aim of a 50% reduction by 2030.

Fatalities in 2022

What is vision Zero?

Vision Zero is about the commitment to reaching the target of zero road fatalities and life changing injuries by 2050. We want to see numbers drop over 5 year periods.

Why we need to reach zero

Deaths and life changing injury on the road are not an acceptable price to pay for mobility. We want Kent to feel and be safer and happier for all.

How we’re going to do it

Objectives will be met through partnership working, an evidence-led approach and by combining engineering, education and enforcement.

Creating a Safe System

Vision Zero acknowledges that people make mistakes; our aim is to ensure these mistakes do not cause a death or a life-changing injury.

Find out more by watching our Safe System videos:

The 2050 Vision strategy

The ambition of this strategy is to make Kent the best place to live and work in the UK. We want make Kent’s roads, streets, towns and villages feel and be safer for all, with the aspiration of reducing road fatalities and life changing injuries to zero by 2050.

Zero, or as close as possible, road fatalities or life-changing injuries

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Walking and cycling is a safe and easy choice

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A Safe System is the norm

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Kent at the forefront of road safety innovation

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