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Our social campaigns have been aimed at varied target audiences to educate, create impact and awareness of road safety. So far, we’ve reached over 1,043,000+ users with an estimated 80,000+ engagement rate!

 

Limit your speed, not your future

This campaign was to build on the success of the Tailgating campaign in June using those insights to inform creativity and strategy in the platform. The campaign ran for 1 week from 26th July to coincide with the Kent Speeding Awareness Week.

Campaign focus

To increase the awareness of the impact of long term life-changing injuries caused by Speeding incidents and to reduce incidents caused by speeding on Kent and Medways Roads. The ad message was to educate Kent drivers that speeding can not only take lives but also have an impact on the driver’s families if they are injured. The video also used hard-hitting and emotive messaging.

What we did

We produced a custom animated origami themed video using state of the art tools and storytelling to get across the message in an emotive and engaging way. From this creative we also produced a variety of assets for use in paid advertising. 

Key stats

288,000

people were reached overall, with a 16% engagement rate.

249,000

Different people saw the first video advert, Speeding can affect you the rest of your life? With 139K on Facebook and 112K on Instagram.

39,000

Different people saw the second video advert, Slow down. With 20K on Facebook and 228 on Instagram.

17,000

Different people saw the third image & video advert, No one likes a Bully. With 16K on Facebook and 1.6K on Instagram.

Back off, slow down

This campaign was to build on the success of the Valentines campaign in February using those insights to inform creativity and strategy in the platform. The campaign ran for 2 weeks from 28th of May to 11th June 2021.

Campaign focus

To increase the awareness of Tailgating and to reduce bullying on Kent and Medways Roads. The ad message was to educate Kent drivers that Tailgating can make drivers uncomfortable and lead to other altercations on the road. This campaign also had an additional aim to quantify how many drivers had experienced tailgating through an online quiz. 

What we did

We produced a custom music track and video with world-renowned UK rapper Harry Shotta for the campaign to get across the message in a more culturally relevant way. From this creative, we also produced a variety of assets for use in paid advertising. We also ran a competition to win some Halfords vouchers to encourage users to take a Tailgating quiz.

Key stats

196,000

People were reached overall, with a 13% engagement rate.

170,000

Different people saw the first video advert, don’t be a Bully. With 93K on Facebook and 82 on Instagram.

30,000

Different people saw the second video advert, are you a Bully? With 28K on Facebook and 1.6K on Instagram.

16,600

Users reached with the image campaign, No one likes a Bully! 15K on Facebook and 1.6K on Instagram

Valentines Day image and video campaign

The campaign was another fast turnaround, with 3 weeks to pull together creative, concept, and delivery for a Facebook Additive for 1 week from Tuesday 9th – Sunday 14th Feb 2021.

Campaign focus

To increase the awareness of speeding issues, and safety, to educate and increase awareness of dangers of speeding. To educate Kent drivers that speeding kills and to get across a powerful message in relation to statistics of more women as passengers die in RTC on Kent’s roads where speeding was a key factor in the collision.

What we did

We produced a series of graphics using various images and clever copy that displayed an emotionally connecting message in relation to the dangers of speeding and killing a female passenger around valentines day. We also produced a 30-second ad film using the same imagery and applied a voiceover artist to deliver an emotional message about killing a loved one because of not slowing down when they should have.

Key stats

481,783

Total reach for the image adds collectively. This included 364,025 on Facebook and 117,758 on instagram.

41,689

Users watched more than 15 seconds on the video.

Criminal imagery and Quiz

This campaign used engaging content to educate and inform drivers on facebook about speeding myths. The campaign ran for a week in July 2020 which coincided with an increase in traffic following lockdown restrictions lifting.

Do the quiz yourself

Campaign focus

To increase the awareness of speeding issues and to educate users on rules and limits on Kent’s roads. This campaign also served to disprove speeding misinformation and myths that some drivers believe, with the aim to educate Kent drivers that speeding is a crime and punishable under the law.

What we did

We produced a series of ads on Facebook which mimicked police e-fit imagery, which is often used on the platform to engage the public. Once we’d caught the users attention we then encouraged users to take a quiz testing their knowledge of the rules of the road. This challenged preconceived bias that ‘I am a safe driver’ and educated users of any gaps in knowledge that could potentially result in a speeding fine or serious incident.

Key stats

36,000

Users were reached on Facebook.

5% (1,800)

People engaged with the post.

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