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Player one, are you ready?

Count how many times the driver stays within the 30mph speed limit. Speed Limits are not a target, they’re limits. Speeding will actually distract you from what’s happening around you, so the easiest thing to do is…

Take your time and slow down!


Check out our campaign video!

When we drive, our brains filter visual things and events to focus our attention on, things we need to notice to operate a vehicle safely. Is the vehicle in front of us slowing down? Is there time to overtake? Is the light going to turn amber? This is called Selective Attention, add speeding into the driving scenario and this then creates an even greater risk.


The easiest thing to do is slow down and take your time, whatever the journey.

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